22.5.95

A lot of bottle but no class

IS NO gimmick too vulgar for Coca-Cola? The sticky-drink maker says it plans to build a 100ft-tall glass Coke bottle on the Las Vegas Strip. It is believed that it will be seen by 28m consumers a year and executives boast it will be bigger than the neon sign 
in Times Square.

The bottle will be the centrepiece of Coca-Cola Oasis, a 10-storey entertainment and retail complex. Coca-Cola Attractions spokesman Marc Hamburger gasses: "We want to be
wherever people are having fun."